ALPHAは優しく入ってくるタイプじゃない。「BUGIN TUNDE」(カザフ語で「今夜」)は廃ビルをゆっくり歩くシーンから始まり、25秒地点で映像が4人の若者がファーハットをかぶった姿に切り替わり、同時にビートがドンと落ちる。MVは2026年8月26日に公開され、すでに19万回再生を突破。あるリアクションチャンネルはタイトルでこう問いかけてる:なんでこれが世界的大ヒットになってないんだ?
ALPHAってどんなグループ?
ALPHAはカザフスタン出身の4人組:A.Boo、i、N.B、Qozzy。2021年10月29日に「Seni oilai」でデビューし、同MVは260万回再生超え。2024年10月リリースの「KIM OL?」でブレイクし、現在自チャンネルで590万回再生に迫る勢い。「ZHOLDAR」も160万回超え。ファンのプロフィールによると、Qozzyがリーダー兼メインラッパー、A.BooとN.Bがボーカル兼作曲家、iがリードダンサー兼クリエイティブディレクター。2025年6月にはラッパーのDarkが脱退を発表した。
セルフメイド
Fox 13 Seattleのインタビューで、メンバーはALPHAを「外部プロデューサーやレーベルなしで活動する、セルフメイドの独立グループ」と語った。入門編としておすすめの4曲は「KIM OL?」「BUGIN TUNDE」「JIBER」「Seni Oilai」。「BUGIN TUNDE」以降も勢いは止まらず、9月29日には「PUMP IT」と「QYZGANAMYN」をリリースしている。
MVについて
「BUGIN TUNDE」はカザフ風ストリートスタイルを最大限に盛り上げた作品:ファーハット、背中にKAZAKHSTANと書かれたジャケット、伝統的な模様の絨毯を背景に、カラフルなパウダーが空中に撒かれ、廃墟となった建物の中でクルー全員で踊る choreography。これがQ-pop、2015年にNinety Oneが火をつけたシーンが、成長して自分たちの道を歩んでいる証だ。
再生ボタンを押して、ドロップを待て。
This song is so beautiful and brings back such strong 2016s vibes. I live in Mongolia, and I absolutely love listening to your songs. There are many people in my country who love your music too. Lots of love to ALPHA from Mongolia! 🇲🇳❤️ I really love you guys!
♥ 218Жәнееем маладес
♥ 2Сен ағлшынша жазғансын ғой
Энбии капец саған жарасып тұр 😍😍😍
♥ 261Всегда ғой❤
♥ 2@AktauUsturtтымақ киіп алған
♥ 1Жоқ өзімен өзі жерге сурет салып отырған адамда нелері бар😂
♥ 154Босқа су төгіп өшіріп тастадығойй
♥ 7Хілигандарғой😂😂
♥ 3SONG OF THE SUMMERRRR!!! AYEEE☀️✌️🇰🇿
♥ 57Уже 11 лет, как зародился q-pop и песня "Айыптама" Ninety One, и я чувствую эти вайбы и энергию здесь. Молодцы, парни, тек алға ❤
♥ 82wow 11 years that's crazy. I miss MadMen so much but ALPHA have taken their place I absolutely love them
♥ 8Согласна🔥
♥ 3I live in Mongolia, and I absolutely love listening to your music. I love all of your songs, and this one is so special—it really reminds me of the 2016 vibe. I would love to see you perform in the city where I live. I really hope you’ll come to Mongolia and have a concert here someday. ❤️🇲🇳
♥ 15Клиптің соныңда бірдеңе жасырылған ау 😍
♥ 39Ияя, шок сияқты қарап тұр ғо
♥ 1Неткен әдемі бөрік, барлығына жарасып тұр 🇰🇿
♥ 15Omg,NB тым сымбатты болып тұр ғой ❤
♥ 53I LOVE YOU GUYS SOOOO MUCH!!!🇧🇷❤️🔥
♥ 14For Those Who Doesn't know Qazaq Language nut wants to know what does guys Singing about:
♥ 79No one can hold me back
Let’s keep going until dawn
Even if the weather changes
My mood will never change
If you can feel it,
Raise your hands to the cosmos
Besides,
These days of youth will pass
As long as my heart beats,
I’ll love forever
The whole world is our home
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
No one can hold me back
Let’s keep going until dawn
Even if the weather changes
My mood will never change
Qo-qozzy
My mood...
Every night,
Is it the last time for me? Yeah
I live!
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
This feeling keeps coming back again and again
When it appears, there’s no need for a thousand words
But don’t fight the sadness...
Thank U
♥ 3THANK YOU SO MUCH🩷
I'm from Mongolia🇲🇳🇲🇳🇲🇳🇲🇳 and this is my favourite song, N.B my bias, love you guys!!!
♥ 28Genghis Khan was kazakh
“Genghis Khan was the founder of the Mongol Empire. His ethnicity is historically debated, but calling him simply Kazakh is inaccurate.”@oneman6472