Thailand already has its next water-fight anthem, and Songkran is still five months away. Eclair Juepak released “ไอติม (Skibidi)”, “Itim” meaning ice cream, on 30 October, and the video passed 880,000 views in two days. The Thai comment section is having a party. One fan crowned Eclair the queen of wet-festival songs, announced that “Meron 2” has begun, and told everyone to get their water guns ready: it may be October, but in their head it is already April.
From “Meron” to “Itim”
The fans have a point. Eclair’s first song, “เมร่อน” (Meron), came out for Songkran 2024 with luk thung star Ja Nongpanee and rapper GUNNER, written by BadMixy, with actress Ice Preechaya starring in the video. It reached 10 million views in 10 days, as Sanook reported, and became the sound of that year’s water fights. Eclair told Positioning the song was made over a few weeks, starting from a voice memo in a LINE group, with friends and family helping out and no record label behind it. “Itim (Skibidi)” keeps the formula: written and produced by Pa Phet, with guitar by Yotdanai Phuthong. The credits even thank someone for washing the dishes.
Who is Eclair Juepak?
Eclair grew up in Bangkok’s Khlong Toei community and started out as a beauty blogger at university, as Positioning tells it. A dubbed parody clip hit a million views overnight, and the channel grew from there into one of Thailand’s best-known beauty-comedy shows, built on makeup, acne-care reviews and big laughs. Positioning counts Eclair among the top LGBTQ influencers of this era. Off camera, Eclair runs the acne-care brand Elite Care and a company of the same name as the channel, Juepak.
Eclair Festival
The music now has a stage of its own. Eclair Festival is Eclair’s own Songkran-style water party: the last one took over RCA Central Park in Bangkok on 28 March 2026 with a “Southern Songkran” theme and 999-baht tickets for over-20s. The next one is already set for 27 March 2027, the date on the new video’s hashtags, and Eclair has pinned the ticket link at 999 baht. With a new anthem out five months early, the water guns will be ready.
