ALPHA 根本不给你缓冲。《BUGIN TUNDE》（哈萨克语“今晚”）开场是慢慢走过一栋废弃建筑，然后在第25秒，画面直接切到四个戴毛帽的年轻人，beat 同时砸下来。这支 MV 于 2026 年 8 月 26 日发布，播放量已破 19 万，已经有 reaction 频道直接在标题里问：这怎么会不是全球爆款？
ALPHA 是谁
ALPHA 是来自哈萨克斯坦的四人组合：A.Boo、i、N.B 和 Qozzy。他们于 2021 年 10 月 29 日以《Seni oilai》出道，这支 MV 现在播放量已超 260 万，并在 2024 年 10 月凭《KIM OL?》出圈，这首歌在他们自己的频道上播放量正逼近 590 万。《ZHOLDAR》也已突破 160 万。粉丝资料里把 Qozzy 写成组合队长兼主 rapper，A.Boo 和 N.B 是 vocal 和作曲，i 是主舞兼创意总监。2025 年 6 月，组合宣布 rapper Dark 离队。
自己闯出来
在接受 Fox 13 Seattle 采访时，成员们称 ALPHA 是“一支自己闯出来的独立组合”，背后没有外部制作人，也没有厂牌。被问到从哪首入坑最好，他们挑了四首歌：《KIM OL?》《BUGIN TUNDE》《JIBER》和《Seni Oilai》。从《BUGIN TUNDE》之后，他们又靠 9 月 29 日发行的《PUMP IT》和《QYZGANAMYN》保持了节奏。
MV
《BUGIN TUNDE》就是把哈萨克街头风格开到最大声：毛帽、背后印着 KAZAKHSTAN 的夹克、当背景的传统花纹地毯、在空中扬起的成箱彩粉，还有在废墟骨架里全员齐舞。这就是 Q-pop，2015 年由 Ninety One 带火的这个圈子，长大了，也正在按自己的方式玩。
按下播放，等那个 drop。
This song is so beautiful and brings back such strong 2016s vibes. I live in Mongolia, and I absolutely love listening to your songs. There are many people in my country who love your music too. Lots of love to ALPHA from Mongolia! 🇲🇳❤️ I really love you guys!
♥ 218Жәнееем маладес
♥ 2Сен ағлшынша жазғансын ғой
Энбии капец саған жарасып тұр 😍😍😍
♥ 261Всегда ғой❤
♥ 2@AktauUsturtтымақ киіп алған
♥ 1Жоқ өзімен өзі жерге сурет салып отырған адамда нелері бар😂
♥ 154Босқа су төгіп өшіріп тастадығойй
♥ 7Хілигандарғой😂😂
♥ 3SONG OF THE SUMMERRRR!!! AYEEE☀️✌️🇰🇿
♥ 57Уже 11 лет, как зародился q-pop и песня "Айыптама" Ninety One, и я чувствую эти вайбы и энергию здесь. Молодцы, парни, тек алға ❤
♥ 82wow 11 years that's crazy. I miss MadMen so much but ALPHA have taken their place I absolutely love them
♥ 8Согласна🔥
♥ 3I live in Mongolia, and I absolutely love listening to your music. I love all of your songs, and this one is so special—it really reminds me of the 2016 vibe. I would love to see you perform in the city where I live. I really hope you’ll come to Mongolia and have a concert here someday. ❤️🇲🇳
♥ 15Клиптің соныңда бірдеңе жасырылған ау 😍
♥ 39Ияя, шок сияқты қарап тұр ғо
♥ 1Неткен әдемі бөрік, барлығына жарасып тұр 🇰🇿
♥ 15Omg,NB тым сымбатты болып тұр ғой ❤
♥ 53I LOVE YOU GUYS SOOOO MUCH!!!🇧🇷❤️🔥
♥ 14For Those Who Doesn't know Qazaq Language nut wants to know what does guys Singing about:
♥ 79No one can hold me back
Let’s keep going until dawn
Even if the weather changes
My mood will never change
If you can feel it,
Raise your hands to the cosmos
Besides,
These days of youth will pass
As long as my heart beats,
I’ll love forever
The whole world is our home
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
No one can hold me back
Let’s keep going until dawn
Even if the weather changes
My mood will never change
Qo-qozzy
My mood...
Every night,
Is it the last time for me? Yeah
I live!
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
Tonight, I’ll be waiting for you
Let’s forget everything for a moment
This feeling keeps coming back again and again
When it appears, there’s no need for a thousand words
But don’t fight the sadness...
Thank U
♥ 3THANK YOU SO MUCH🩷
I'm from Mongolia🇲🇳🇲🇳🇲🇳🇲🇳 and this is my favourite song, N.B my bias, love you guys!!!
♥ 28Genghis Khan was kazakh
“Genghis Khan was the founder of the Mongol Empire. His ethnicity is historically debated, but calling him simply Kazakh is inaccurate.”@oneman6472