Brazil: Iza | Ginga
Isabela Lima was born on September 3, 1990, in Rio de Janeiro, Brazil. She began singing at age 14, and performed at family parties and church events growing up. She got a degree in advertising and propaganda from PUC University, in Rio de Janeiro, and started her YouTube channel shortly thereafter.
“I’m living in a very special time, we need to take advantage of the potential the internet has to communicate. It’s fundamental to getting my message to as many people as possible at one time”
Known by her stage name IZA, she sings, dances and writes her songs. Iza initially rose to fame recording cover songs of artists such as Beyonce, Rihanna, and Sam Smith on her self-titled YouTube channel. Her songs are also on Spotify and SoundCloud. After graduating college with a degree in publicity and advertising, IZA worked in video editing before devoting herself fully to her singing. Her work quickly attracted the notice of Warner Music Brasil, who signed her to the label last year.